Amazon Opens Kindle Store for iPhone/Safari

Posted by at 2:36 pm on May 11, 2009

Amazon.com has launched a Kindle Store optimized for the Safari Web browser on iPhone. Now when users of the Kindle for iPhone app click on “Get Books,” the new Kindle Store tailored for the size and shape of the iPhone and iPod touch screens automatically opens in Safari. This optimized Kindle store offers iPhone and iPod touch app users quick and easy access to the Kindle Store’s 280,000 books, including 106 of 112 New York Times Best Sellers and most New Releases that are available for $9.99 or less.

The Kindle for iPhone application was released on March 4 and within days became the most popular books app in the iPhone App Store. iPhone users can shop Kindle’s massive selection of books on the iPhone and iPod touch using Apple’s Multi-Touch user interface. Amazon’s Whispersync technology saves and synchronizes Kindle customers’ bookmarks across Kindle, iPhone and iPod touch, so you always have your reading with you and never lose your place. Kindle customers can read a few pages on their iPhone or iPod touch and pick up right where they left off on their Kindle.

“The response to Kindle for iPhone has been tremendous. Customers love the convenience of accessing their Kindle books whenever and wherever they want, plus the convenience of not having to remember or locate their last page read because Whispersync does that for them,” said Ian Freed, vice president, Amazon Kindle. “The most common feedback we heard from customers was that they wanted a better experience for purchasing new Kindle books from their iPhones. We’ve been working hard to respond to that feedback with a new web site optimized for Safari on iPhone and we’re excited to do that today.”

About Kindle for iPhone

The Kindle application for iPhone and iPod touch lets customers bring their Kindle books with them wherever they go, purchase new books in a Kindle Store optimized for Safari, and takes full advantage of Apple’s Multi-Touch user interface for browsing, purchasing, and read Kindle books. With the new Kindle for iPhone and iPod touch application, customers can:

  • Shop for hundreds of thousands of books directly from the Kindle Store using Safari. Customers can also purchase directly from their Kindle, or online at http://www.amazon.com/kindlestore
  • Access their entire library of previously purchased Kindle books stored on Amazon’s servers
  • Adjust the text size of books
  • Add bookmarks and view notes and highlights

Kindle for iPhone and iPod touch is available for free from Apple’s App Store on iPhone and iPod touch or at www.itunes.com/appstore/.

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