Amazon Helps Parents with Kid Friendly Content Service

Posted by at 6:55 am on December 5, 2012

Amazon has introduced Kindle FreeTime Unlimited, bringing together for the first time all of the types of content kids and parents love—books, games, educational apps, movies and TV shows—into one simple, unlimited, easy-to-use service for kids ages 3-8.
For a special monthly price of just $2.99 per child or $6.99 for the whole family, Prime members get unlimited access to thousands of popular kids titles. Customers who are not yet Prime members can sign up for FreeTime Unlimited for a monthly price of $4.99 per child or $9.99 per family.

FreeTime Unlimited’s Kid Friendly Features:

  • Kids can explore all the content on their own and pick for themselves what to read, watch or play next
  • All of their favorite characters are included—Elmo, Dora, Thomas & Friends, Cinderella, Buzz Lightyear, Lightning McQueen, Curious George and more
  • With individual profiles, everything in their library is theirs—no sharing a home screen with siblings or parents and no losing their place in a movie or TV show when someone else picks up the Kindle Fire
  • They can easily explore their favorite topics—pick a favorite subject like “Princesses” and navigate seamlessly between princess books, princess games and princess TV shows

FreeTime Unlimited’s Parent Friendly Features:

  • All apps have in-app payments, advertisements and social media removed
  • They don’t have to worry that kids will run up a bill
  • All-you-can-eat pricing means they don’t have to enter into negotiations with kids about what to buy or rent—“You already rented that yesterday” is a relic of the past
  • All of the content is already pre-screened for age-appropriateness

“As a parent it’s hard to predict what my daughter is going to enjoy, or which movie she’s going to watch 50 times in a row—so I buy a range of content and hope for the best—but I get it wrong frequently,” said Peter Larsen, Vice President, Amazon Kindle

Kindle FreeTime Unlimited is an optional extension to Kindle FreeTime, a free feature on the new Kindle Fire family, which re-invents parental controls and offers parents new tools like Time Limits, which helps parents manage their kids’ screen time.

“I am excited that Reading Rainbow has been chosen by Amazon to be a key representative of quality children’s programming in their new FreeTime Unlimited offering,” said LeVar Burton, Host and Producer of the iconic television show. “In making these 25 episodes of Reading Rainbow available for children, I hope that they and their parents can enjoy watching the series together, and remind themselves that through the pages of a good book, they can go anywhere.”

FreeTime Unlimited will be available on the all-new Kindle Fire family as part of a free, over-the-air software update that will be automatically delivered in the coming weeks. After receiving the software update, customers can sign up for FreeTime Unlimited from within the Kindle FreeTime app on their $159 Kindle Fire, $199 Kindle Fire HD, and $299 Kindle Fire HD 8.9”. Customers can learn more at www.amazon.com/freetimeunlimited.

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