Adobe and Microsoft have joined forces, combining Adobe’s Sensei artificial intelligence (AI) with Microsoft’s data to give Adobe customers more automated, intelligence-based business feedback. By plugging into Microsoft’s ecosystem, Adobe can pull rich insights from Microsoft’s customer relationship management (CRM) and data visualization tools, among other platforms.
Adobe Sensei is now armed with a new trove of data from Microsoft Dynamics 365, Microsoft Power BI at Microsoft, and Microsoft Azure<Learn More at Microsoft, from which it can draw on its algorithm-based recommendations. Both companies are also working to add Adobe Sensei to Microsoft tools; however, there is no timeline for when this reverse integration will be available.
An example of how Adobe Sensei and Microsoft work together today: A financial services client working within Adobe Analytics can take existing Adobe data, combine it with Microsoft’s data ecosystem, and then feed all of that information into Sensei. The AI tool will run algorithmic attribution using all of the information from both vendors to make a recommendation for better advertising spend. Then, the financial services company can plug those results back into Adobe Analytics and Microsoft Power BI to visualize how the new program might work.
Adobe has also unveiled the Adobe Experience Cloud, an overarching Adobe platform comprised of the Adobe Marketing Cloud and the Adobe Analytics Cloud. The new suite leverages Adobe Sensei to provide a comprehensive Adobe experience across all digital disciplines.
Adobe Experience Cloud includes the new Adobe Advertising Cloud, which is designed to help businesses manage advertising across traditional TV and digital formats. Adobe Advertising Cloud offers search management tools as well as automated display, social, video, and programmatic TV ad buying.
