Addidas Debuts New Smartwatch

Posted by at 10:43 am on October 16, 2013

Addidas WatchAdidas has announced a new smartwatch geared toward runners. The company expects the watch to be available starting November 1, for $399.

Unlike Samsung’s Galaxy Gear, or rumors about Apple’s supposed iWatch, Adidas’ watch will have a more honed-down focus, said Paul Gaudio, head of Adidas Interactive. “We’re not trying to make a smartwatch; we’re trying to make the smartest running watch,” he said. “When you’re out playing sports, you want less stuff. Only what you need to perform.”

The watch will record the basics a runner would want: how far you went, how fast. But it will also perform heart rate coaching and training. The runner will also be able to hear an audio coach through headphones, and listen to music through the watch.

The athletic wearables space is especially heating up of late. On Monday, Nike announced the FuelBand SE.

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