Achieving App Store Success with Effective iPhone and iPad App Marketing

Posted by at 12:01 pm on March 29, 2011

Apress today announced it has published The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed. With more than 10 billion apps downloaded from Apple’s iTunes App Store and approximately 15,000 new apps and updates submitted each week to the Apple app review team, it’s becoming increasingly difficult for new apps to get noticed. Without the necessary marketing plan and exposure, apps simply get lost in the endless stream of new software that floods the App Store on a daily basis.

It’s now more important than ever to learn how to successfully promote your app to stand out from the vast sea of competitors,” Dave Wooldridge, software developer and author of The Business of iPhone and iPad App Development, explains. “New developers have the unrealistic belief that if you build a good app, people will discover it and buy it. That couldn’t be further from the truth!”

For iPhone and iPad app developers, achieving consumer awareness and sales longevity requires organization and strategic planning.

What you’ll learn

  • Transform your iPhone and iPad apps into a powerful marketing tool with easy-to-use concepts and code examples.
  • Analyze your ideas, research the competition, and identify your audience to evaluate sales potential.
  • Protect your business and intellectual property and avoid potential legal hassles.
  • Utilize several revenue-generating business models such as in-app advertising, affiliate programs, and In-App Purchase. Includes an extensive chapter on tapping into the Store Kit API.
  • Learn all about the new iAd API and how to make business sense of what this new feature means for your bottom line
  • Build synergy with in-app cross-promotion and social networking.
  • Improve usability and implement effective testing, plus a comprehensive walkthrough of provisioning and ad hoc distribution.
  • Create a pre-release buzz online with Twitter, Facebook, blogs, and a dedicated web site promoting your iPhone app.
  • Successfully navigate the App Store submission process.
  • Execute a post-release marketing strategy by crafting effective press releases, soliciting app reviews, and leveraging the power of promotional sales and giveaways.

The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed
By Dave Wooldridge, Michael Schneider
ISBN13: 978-1-4302-3300-8
ISBN10: 1-4302-3300-1
450 pp.
Published March 29, 2011
Print Book Price: $29.99
eBook Price: $20.99

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