Viva Movil today announced that its first retail store opened on June 11. Viva Movil is a premium retailer of Verizon Wireless goods and services. The launch store is located at the intersection of Flatbush and Atlantic Avenues in the Flatbush section of Brooklyn, near the Barclay’s Center arena.
Viva Movil is a partnership between Brightstar Solutions, for distribution, and Moorehead Communications, a Verizon Wireless retailer. The company was founded by Jennifer Lopez, who serves as its chief marketing officer. Viva Movil looks to cater to the Latino community.
Stores will launch in other markets, such as Los Angeles and Miami, throughout the year.