Verizon Wireless and AwesomenessTV no longer plan to develop premium video content for mobile devices.
Verizon invested in a 24.5% stake in AwesomenessTV last year with the intent of introducing new programming for millennials that would stand apart from Verizon’s existing go90 video product. These plans have been shelved.
“The most important part of the Awesomeness/Verizon go90 partnership is our premium content, and the success of ‘Guidance’ and ‘T@gged’ have shown what we can do together,” said Verizon in a statement provided to Variety. “Rather than launch a new and separate venture, we decided to instead double down on the Awesomeness episodic series output for go90 and also extend the term of our relationship to best build on the momentum we are seeing with our Gen Z target audience.”
The change in strategy comes a month after Verizon laid off some 155 people from its go90 team. The go90 product has struggled to find traction with users and Verizon is revamping it