Uber has apologised after being accused on social media of sexism in a promotional message sent to customers in Bangalore. This event follows Uber conducting an investigation into claims of sexual harassment within the company, and fired more than 20 people following a damning review.
The message urged “husbands” to “let your wife take a day off from the kitchen”, with a discount on its Uber Eats food delivery service.
It said:
“Dear husbands, a gentle reminder – today is Wife Appreciation Day.”
Uber later tweeted that the message had been “totally inappropriate”.
“We’ve removed it, and we apologise,” it said on the social media platform.
Uber’s chief brand ambassador, Bozoma Saint John, also tweeted it had been “completely unacceptable”.
