Sony is creating a new business unit with the express purpose of bringing PlayStation-branded games to smartphones and tablets.
The company is changing its name from Sony Computer Entertainment to Sony Interactive Entertainment and at the same time forming ForwardWorks Corporation. ForwardWorks’ goal will be to develop games, apps, and services for mobile devices.
Sony says ForwardWorks will first look to release gaming titles in Japan and other markets in Asia. Sony didn’t say if ForwardWorks’ efforts will expand to other regions. Sony has long attempted to make gaming part of its mobile device strategy, but results have been mixed.
The most direct effort was a handset called the Sony Xperia Play, which featured a slide-out set of gaming controls. The Xperia Play was sold by Verizon Wireless. Sony currently includes PlayStation apps on its Android handsets, allowing owners to connect to their gaming network to stream games and other content
