The CEO of Sony Computer Entertainment, Michal Ephraim, says his company is eventually hoping to stop selling music through the iTunes Store. Sony has been globally rolling out a service called Music Unlimited, which differs from the iTunes Store in being based on streaming subscriptions. “If we do [succeed with Music Unlimited], then does Sony Music need to provide content to iTunes?” Ephraim tells Australian newspaper The Age. “Currently we do. We have to provide it to iTunes as that’s the format right now.”
“Publishers are being held ransom by Apple and they are looking for other delivery systems, and we are waiting to see what the next three to five years will hold,” the executive adds.
Sony and Apple are already at odds due to Apple rejection of the the Sony Reader app for the iPad and iPhone from its App store.
