ROK Mobile today re-launched in the U.S. as a service available to anyone. The MVNO first got off the ground in July 2014, but required an invitation.
ROK says anyone in the U.S. can now join its service. What sets ROK Mobile apart is that it bundles wireless and music streaming services together for $49.99 per month. For that, users get 5GB of LTE 4G, unlimited calling and messaging, and unlimited access to ROK’s 20 million tracks. The music service lets users create radio stations, personalize playlists, explore music based on moods and preferences, and streaming is ad-free.
The company claims to offer a cost advantage over competing music services such as Spotify and Rdio because the cost is bundled into the wireless plan. For now, users will need to supply their own Sprint or T-Mobile compatible handset. The service works on Android and iOS through ROK’s application.
ROK Mobile said it will have news regarding its own handset offering in the near future.
