Netflix will introduce “Max” on PlayStation 3 today, a new interactive way to find movies and TV shows. Created by Jackbox Games (formerly Jellyvision, the studio behind kooky game show You Don’t Know Jack), the Max app features a familiar vibe for anyone who has squared off against Cookie Masterson. And no, it’s a different voice.
Max is incorporated within the category sections of the PS3 Netflix browser – it’s not a separate program. Once you click on it, you’ll play a You Don’t Know Jack-lite game. Max will offer up a movie, which you can start watching immediately, add to your queue or receive a 30-second pitch on.
Todd Yellin, vice president of product innovation at Netflix, told us that Max was conceived of in 2007 when Jellyvision and the pair did some testing. The companies re-engaged in 2011 and Max is ready for its debut this week. Netflix will integrate Max into other platforms as time goes on.
