NBC was once again the ratings winner on an Independence Day, dominating Thursday night’s network ratings battle with its annual “Macy’s 4th of July Fireworks Spectacular.”
According to Nielsen estimates, NBC drew as many young adults in primetime Thursday as the next two closest broadcast networks — CBS and Fox — combined. The two-hour Macy’s special averaged a 1.5 rating/7 share in adults 18-49 and 7.1 million viewers overall from 8 to 10 p.m., and then repeated well at 10 p.m. (1.3/6 in 18-49, 5.5 million viewers overall).
CBS had been in the Fourth of July game in recent years with its “Boston Pops Fireworks Spectacular,” but the net opted not to renew the annual telecast due to lower ratings amid tough competition from the Macy’s special on NBC. Instead the network went with encores of “The Big Bang Theory “Person of Interest” and “Elementary” .
“Big Bang” was Thursday’s No. 1 series, beating NBC’s fireworks special in the 8 o’clock half-hour (1.2 to 0.9 in 18-49 and 5.4 million to 5.2 million in total viewers).
Fox aired a two-hour “Hell’s Kitchen”, and ABC went with encores of its Thursday summer lineup: “Wipeout”, “Motive” and “Rookie Blue”.