Marvel has revealed details of their plan to target kids with a new line of multi-platform products called Marvel Super Hero Adventures.
Reports of the line first started in July with Disney’s plans to create all ages books for kids, beginning with a Spider-Man Christmas special, Deck The Malls!. New details reveal that this project is much wider in scope, encompassing a series of ten three-and-a-half-minute animated shorts teaming Spider-Man with characters like Thor, Hulk, Captain America, Black Panther, and Ms. Marvel to “teach the benefits of friendship, co-operation, and heroism.”
Additionally, Deck The Malls! will be an early-reader chapter book, with more on the way in 2018. And of course, Marvel is partnering with various toy manufacturers and retailers like Target, Walmart, and Toys-R-Us to merchandise the crap out of this initiative.
Marvel Licensing SVP Paul Gitter said of the program:
“Marvel storytelling and characters engage parents and fans around the world, and now preschoolers have the chance to experience the fun and excitement of the Marvel Universe. Marvel is a brand for fans of all ages, but particularly by preschoolers and trusted with preschool parents. Since our characters are inspiring, heroic, responsible, and brave, the new products are the perfect way for preschoolers to celebrate their passion for Marvel in their daily lives.”
More information should be available later this fall, stay tuned here for any updates.
