The seventh season of Mad Men premiered to 2.3 million viewers, down 32 percent from 3.4 million for the season six premiere. It was the lowest rated season premiere since season two back in 2008 when AMC was still new to the original series game.
The 1.0 million adults 18-49 viewers should translate to a 0.8 adults 18-49 rating when the final Sunday cable ratings are released tomorrow.
Sharing a Sunday night premiere episode of Mad Men on AMC is a uniquely satisfying experience as a fan, and something we never take for granted as a network. Congratulations and thank you to Matthew Weiner and his remarkable team, both on-air and off, for, once again, treating us all to the rarest of entertainment air,” said Charlie Collier, AMC president. “We happily welcome back Mad Men.”
Key Nielsen Highlights for “Mad Men’s” season seven premiere:
10pm airing: 1.5 HH national rating with 2.3 million viewers
10pm airing: 1.1 million Adults 25-54
10pm airing: 1.0 million Adults 18-49
*Source: Nielsen, L+SD Fast National Ratings (4/13/14)
Key Nielsen Highlights for “Turn” second episode:
9pm airing: 1.1 HH national rating with 1.9 million viewers
9pm airing: 747K viewers – Adults 25-54
9pm airing: 774K viewers – Adults 18-49
*Source: Nielsen, L+SD Fast National Ratings (4/13/14)
