Macy’s Parade and National Dog Show Were Gainers at NBC

Posted by at 4:10 pm on November 29, 2013

Macy's Thanksgiving Day Parade - Season 87NBC Sunday Night Football‘s coverage of the Steelers/Ravens game of course dominated the night with 18.6 mil/6.0 per preliminary numbers — about on par with last Thanksgiving’s Patriots/Jets match-up.

During the day on Thursday, NBC’s coverage of the Macy’s parade rose 11 percent in the overnight metered-market household rating to hit an 11-year high. Similarly, the Peacock’s presentation of The National Dog Show was up 13 percent, fetching a nine-year high.

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