With just over a month to go before the big screen release of Sam Raimi’s Oz The Great and Powerful, Walt Disney Pictures and Google have revealed a first-time-ever collaboration at FindYourWayToOz.com that blends the world of the film with an interactive online environment, culminating in an exclusive clip from the March 8 release. Read the full details in the following official press release:
You won’t need magical powers to take a journey down the Yellow Brick Road; just point your favorite browser to the latest Chrome Experiment, “Find Your Way to Oz.” Developed in collaboration with Disney and UNIT9 in anticipation of the upcoming film, Oz The Great and Powerful, this experiment takes you through a dusty Kansas circus and leads to a vibrant land, following in the footsteps of the Wizard himself.
Like any good circus, there’s plenty to keep you entertained: compose your own music, play with a fun photo booth and create your own movie with a zoetrope. The path to Oz also involves confronting an ominous tornado; surviving it completes the journey, enabling fans of the movie to watch an exclusive unreleased clip from the film.
Chrome Experiments like “Find Your Way to Oz” would have been impossible a few years ago. Since that time, the web has evolved and allowed developers and designers to create immersive beautiful experiences. For “Find Your Way to Oz” the 3D environment was built entirely with new technologies such as WebGL and CSS3. It’s enhanced by rich audio effects thanks to the Web Audio Application Programming Interface (API). The photo booth and zoetrope were built using the getUserMedia feature of WebRTC, which grants webpages access to your computer’s camera and microphone (with your permission).
For the best experience, you’ll need to use an up-to-date computer built to handle intense graphics. It also works best with a webcam and a modern browser that supports WebGL and WebRTC, like Chrome. The experience also works best on For tablet or smartphone users, we have a smaller scale yet equally enjoyable experience that you can try with the latest Chrome browser on your Android device, iPhone or iPad.