Instagram has rolled out a new tool that allows people to follow hashtags in addition to individual accounts.
The idea is to make it easier to discover photos, videos, and people. Hashtags are generally tied to subjects, events, locations, and other interests. The tool lets users search for hashtags and then follow the tag thanks to a new button that appears on the hashtag’s main page.
Instagram says posts that include the hashtag will then start to filter into users’ main photo feed. People can unfollow hashtags whenever they wish.
The tool is being added to the Android and iOS mobile apps over the days ahead
