HTC today indicated that it will offer a more diverse lineup of handsets throughout 2014.
The decision effectively reverses the course set by the company in late 2012 to focus only on the high-end of the smartphone market. “The problem with us last year was we only concentrated on our flagship. We missed a huge chunk of the mid-tier market,” said HTC co-founder and Chairwoman Cher Wang in an interview with Reuters.
HTC told investors the new entry-level and mid-tier handsets would help increase its revenues after the first quarter. HTC, once a leader in the smartphone space, has seen its share eroded by fierce competition from Samsung and other handset makers.
A successor to the HTC One, HTC’s main smartphone for 2013, is expected soon.
