At a New York press, DC Comics announced DC2 or DC Squared, an attempt to create a new kind of digital comic book – the kind that can only be told on digital platforms.
One is the Alex De Campi school of digital comics, adopted by Thrillbent and Marvel Infinity, laying new panels on top of old ones to create new panel-to-panel storytelling experience. But this will also involve sound and music.
Another is from the Steve Jackson school, called DC2 Multiverse allowing readers to change the direction of stories in the direction they choose.
“Our approach follows three basic innovations,” Nelson said. Starting with their “First-Class Content,” Nelson said they’ve had incredible, rapid growth since their first digital offerings in 2010.
“It was a bit of an experimental phase, so we could see what reader response was.” Nelson said DC Comics “changes the game” when they launched their same-day-digital program with the launch of The New 52, offering all new titles digitally the day they were released in print. Digital-first titles were the next step, and they now have one running every day of the week, including partnerships with Warner Bros. Interactive and Warner Bros. TV for titles based on games and television shows
The first books to be published as DC2 titles in this manner are Batman ’66 and Batman: Arkham Origins, that latter of which which be created in the DC2 Multiverse style
