Chromebooks See Boost in Sales Over the Holiday Season

Posted by at 12:04 am on December 27, 2013

Chromebooks – notebook computers running Google’s Chrome OS – continue to expand their popularity, according to new numbers from NPD. The industry analyst firm took a look at desktop, tablet, and notebook sales over the course of 2013, finding that the low-cost, Chrome-powered devices took a significant portion of the U.S. commercial PC market. That segment describes devices sold through commercial channels like resellers, NPD estimated its total volume at 14.4 million devices. Whereas in 2012 they accounted for basically none of the market, Chromebooks in 2013 grew to hold more than 20 percent share of devices sold through resellers.

The reseller market is tiny compared to the larger PC market. While the commercial PC market moved 14.4 million units over the course of 2013, the U.S. PC market sold 16.4 million units in the third quarter of this year. The progress of Chromebooks in the market over the past year is still significant, but it is significant growth only in one sliver of the larger market.

Still, the devices have proved quite attractive to a number of manufacturers, who are eager to diversify their offerings in the face of an ongoing downturn in the traditional PC market. Samsung, Asus, Acer, Dell, and HP all either have now or are planning to produce Chromebook models in the near future.

Chromebooks were among the best selling items through Amazon’s online portal, the online retailer announced on Thursday. Chromebooks from Samsung and Acer were the top-selling notebooks on Amazon, with the Asus Transformer Book – which runs the Android operating system, also from Google – also in the running.

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