Apple’s Augmented Reality Team Hires Away Stars from Oculus and Magic Leap

Posted by at 10:21 am on September 16, 2016

Apple-logo-grey-880x625Just after Apple CEO Tim Cook shared his views on augmented reality in an interview with Good Morning AmericaBusiness Insider  has unearthed two recent hires Apple poached from companies with expertise in augmented and virtual reality.

Zeyu Li, who served as a principal computer vision engineer at Magic Leap, is now working at Apple as a “Senior Computer Vision Algorithm Engineer.” Magic Leap, for those unfamiliar, is a startup developing a head-mounted display similar to the HoloLens from Microsoft, designed to project virtual objects into the real world.

Yury Petrov, a former research scientist at Facebook-owned Oculus, is now serving as a “research scientist” at Apple. According to his LinkedIn profile, Petrov studied virtual reality experiences, prototyped optics, and developed computer simulation software. Despite his vague title, given his expertise, it’s reasonable to imagine he’s working on similar projects at Apple.

Rumors have suggested Apple has a dedicated team exploring augmented and virtual reality and how the emerging technologies could be used in future Apple products. Apple has been building up its team over the course of the last several months through new hires and acquisitions of companies like Metaio, Flyby Media, and Faceshift.

Apple is said to be working on developing several prototype VR/AR headsets, and Apple CEO Tim Cook has spoken about augmented reality several times over the course of the last few months.

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