Google said customer loyalty programs and other consumer-facing benefits are headed to Android Pay.
Speaking at a finance conference in Las Vegas, Google’s SVP of ads and commerce, Sridhar Ramaswamy, said the service has signed up “millions” of people since launch.
Despite linking a credit or debit card with Android Pay, more than 60% of these newcomers have yet to use the service. In order to entice usage, Google and Coke are rolling out a rewards program. Consumers who use Android Pay to purchase beverages at Coke’s NFC-equipped vending machines will earn points towards future purchases.
Similar promotions with other vendors are in the works. Google is also looking to its carrier partners to drum up support for Android Pay. Retail reps at AT&T, T-Mobile, and Verizon stores are expected to mention Android Pay to consumers who purchase Android handsets. Android Pay launched last month and competes with Apple Pay and Samsung Pay.
Like Apple Pay, Android Pay relies on NFC-equipped payment terminals at supporting retailers. Android Pay has the support of American Express, MasterCard, and Visa, but lacks support from some of the largest card issuers, including JPMorgan Chase. Chase recently announced its own mobile payment service.
